ICE stands for In Case of Emergency. If something ever happens to you, and you have this handy card on your person (in your wallet, on your bike, etc) this will provide vital information for emergency services that are assisting you. We created these ICE cards for our members to use. Print page 1, and then flip paper over and re-insert it into your printer, and print page 2, and it'll be a perfect front/back overlay. You can fold it up, or laminate it if you choose.